Marketing is tricky for any artist or musician, but once you do a little bit of homework to understand your audience, it can be simple! Here are some of our best tips for marketing yourself as a Baltimore hip hop artist.
Who is Your Fan?
Just like any other business, it’s important to research and understand who your core demographic is. It sounds silly, but think about the demographic aspects of who would listen to your music. What type of car would they drive? Where do they shop? What do they do while they listen to music? How does your demographic affect who would listen to you? Baltimore hip hop artists that are young should probably market themselves to people their age or younger. Someone who is older and making more mature music might have broader appeal or just make music for mature people.
How Does Your Fan Get Music?
Now that you have figured out who your core fans are, you need to determine the best ways that you can market to them. Every famous rapper and Baltimore hip hop artist has a personality and lifestyle that coordinates with the fans that they want to attract. Keep this in mind when you are choosing basic things for an album or concert, like which songs you are performing, what clothes you are wearing, and how you present yourself on social media.
Keep in mind that social media is one of the biggest and easiest ways to complete your marketing tasks, so your presence should be monitored and curated. If you don’t want to post personal details on your official music account, make a private version that you use for your friends and family. Ensure that your artist account always is in line with your image and brand. Even if you start small, keeping track of the details in the beginning will help to set you apart in the long run.
Signing with En La Calle will take you to the next level.
Are you ready to drop your next mixtape? Do you think you have what it takes to join En La Calle? Submit your tracks to firstname.lastname@example.org. We’ll give them a listen and see if you’re ready to join the ranks of a label that is dedicated to the community and bringing the world lit beats. Give us a listen right here and you’ll see why we’re on the come up in the Baltimore hip hop scene. You can also check us out on iTunes using #EnLaCalleRecords.
Follow our amazing talent on social media and find out what they’re up to. You should also make sure to check back to our blog often so that you can stay up on the latest events, tracks, and news.