Social media is one of the most powerful tools for getting messages into the world. While you are probably already using social media to promote your music to some extent, are you really doing as much as you could? Using social media to promote your music doesn’t need to be difficult. Here are seven ways to use the power of social media to promote your music.
Make a Plan
Before you can accurately set benchmarks for your social media, you need to come up with your goals. Is your main goal to get new fans by driving people to your website? Do you want your existing fans to know that you have social media? Is your goal to have fans post videos and pictures from your concerts to build the buzz? Outline these goals before you make your plan.
Put in Some Time
A lot of musicians open social media pages, put their pictures at the top, and leave it there. If your “about” section or website URL space is empty, fans will think that you aren’t that serious about your music and not take it seriously either. Spend a little bit of time opening up your social media pages and it will really pay off in the long run.
Don’t Copy and Paste
Your social media posts should not be the same every time, so if you find yourself always posting links to a music video or the same song, cut it out! Diversify what you are posting to gain new fans and followers. Post news, teasers, full music videos, and full songs.
Consistency is key with a social media strategy. If you spend a lot of time creating your fantastic music but only log into Facebook when you are about to post that link, change up your strategy. Post on at least one of your social media channels every day for the best chance of success.
Engage with Your Fans
If fans or other musicians comment on the things that you are posting, take the time to reply or at the minimum like their comment. When you are just starting out, you can’t get away with maintaining much distance from your fans.
Don’t Auto-Post Everything
Auto-posting from Instagram or Facebook is very tempting, as it can update all of your social media sites at once. However, what incentive do you give fans to follow you on Instagram and Twitter if 100% of the content is the same?
Get People to Your Website
While social media is important, it’s also critical that you drive fans to your website. Traffic numbers are more easily measured there and your search engine ranking will improve.
En La Calle Records to Get Your Music Out There
Are you interested in taking your music to the next level? Are you looking for a committed and talented group of like-minded people to collaborate with? Submit your tracks to us online and we’ll give them a listen. Check out our music here or search on iTunes for En La Calle Records and you’ll see why we’re different. To see more of what we’re up to and listen to more of our tracks, follow us on Facebook, Twitter, and YouTube.