When artists see all of the featured albums on the iTunes store, they might often imagine theirs pictured with all of the other featured hits. The good news is that unlike in many other featured positions, you don’t have to buy it. Albums featured on iTunes are all editorial choices made by staff, they are not paid placements. There are a few clever tricks you can use to help get their attention. If you’re wondering how to get your music in that coveted featured spot, read on.
Don’t Do It Last Minute
You put a lot of work and thought into your music and just as much work should be put into its distribution and marketing. In order to get featured on iTunes, planning ahead and making sure you have lead time is key. Usually, featured releases are picked with three weeks or more lead time. Set your release date at least three weeks after the time you hit distribute. This will give stores a few weeks to consider your music.
Pre-Orders Create Buzz
When iTunes album, single, and EP pre-orders are set up two to three weeks ahead, you can start to generate sales long before your official release date. These sales count toward your iTunes chart position both during the pre-order period and after your release date. Encouraging fans to pre-order your music can help you rise on the iTunes charts and help to cultivate that all-important buzz.
Albums Do More Than Singles
Singles are a great way to cultivate buzz, gain popularity, and set up your album. They can also help build a sales history for you to include in feature submissions. However, if you look through different online stores, you will see that there are way more placement opportunities for albums than singles. In fact, on certain genres of music on iTunes even promote singles, like R&B, Reggae, Hip Hop, Electronic, and Dance.
Check Your Spelling
Creative spelling is one thing, but there is a difference between intentional artistic choices and clear spelling errors. Indie releases often have typos and misspellings, which appear incredibly unprofessional. Editors look out for these things, so be aware of them before distribution.
En La Calle Records to Get Your Music Out There
Are you interested in taking your music to the next level? Are you looking for a committed and talented group of like-minded people to collaborate with? Submit your tracks to us online and we’ll give them a listen. Check out our music here or search on iTunes for En La Calle Records and you’ll see why we’re different. To see more of what we’re up to and listen to more of our tracks, follow us on Facebook, Twitter, and YouTube.