Social media is one of the best places to engage with your fans, and today’s social media platforms offer more methods for communication than ever before. Whether you’re struggling to get your social media accounts started or a seasoned Snapchat user, here are four of our best social media tips to keep your fans engaged.
Always Include a Call to Action
When you see major brands on social media, what is always included in their post? A suggestion for engagement, or a call to action. Every post on social media that you make should include a message describing what you want your fans to do in response to the post. This will help to boost your social media posts in an organic way. Next time you post a pre-order link for your album, incentivize your followers to share the link or ask them to actually click and preorder the album. Posting a picture of you in the studio? Ask your followers to comment what type of song they would like to hear from you next.
Create Content by Your Fans, For Your Fans
Fans love to feel connected to the artists that they love on social media, and utilizing fan-curated and created content is a great way to increase your weekly postings and make fans feel recognized. Create a playlist that incorporates songs that your fans suggested. If a fan creates a piece of artwork for you, post it on your other social media networks. Even things as simple as live show clips added into a music video can really motivate other fans to participate more on your social media.
Emphasize Visual Content
Visual content is, hands down, the best way to increase follower engagement on every social media platform. Posts with visual content are much more eye-catching than walls of text and are much easier for users to share. By designing your social media content with sharing in mind, you will have much higher engagement numbers and experience growth across the board. Making graphics and visual content also doesn’t take expensive software or high-tech tools. Instead, you can use free apps and programs like Canva to make images with your lyrics, photos from your shows, or sayings that you frequently use. Make sure that you always include your social media handle as a watermark on the photos so if others repost them you’ll get the credit.
Don’t Be Afraid to Show Emotion
The single best way to connect with your fans on social media is by being vulnerable. Showing yourself behind the scenes, your thought process behind songs, and the story that brought you to make music in the first place will help fans get to know you. Knowing the person behind the music they love will only increase their love of your music.
En La Calle Records to Get Your Music Out There
Are you interested in taking your music to the next level? Are you looking for a committed and talented group of like-minded people to collaborate with? Submit your tracks to us online, and we’ll give them a listen. Check out our music here or search on iTunes for En La Calle Records and you’ll see why we’re different. To see more of what we’re up to and listen to more of our tracks, follow us on Facebook, Twitter, and YouTube.