A music career is not the easiest path to go down, which is why so many musicians-by-night are baristas-by-day. There’s nothing wrong with having more than one hustle, especially since a day job can teach you a lot about your music career. Here are three ways that your retail job can boost your music career.
Customer Service Skills
Just like the customer standing in front of your tapping her foot, the secret to great customer service for your fans is giving them what they want. It takes open communication, perseverance, and a genuine love of communicating with others to successfully engage your fans (just like working in retail!). When you are brushing up on your customer service skills at your retail job, be conscious of the ways that you can give your fans better “customer service.”
You Need Branding and Marketing
Any successful retail store or restaurant has a brand and marketing plan. Just like your day job, your music career relies on you coming up with a sold brand that you can market. By working at a retail store that already has a customer base, you will get to learn better ways of improving your message, selling your products, and communicating your brand clearly to customers. The sales skills that you use every day to help your boss’s bottom line could someday help yours.
Whenever you are recording a song, writing new lyrics, or sitting down to be interviewed by a music blogger, you need to communicate clearly and concisely. Just like you clearly explain what the rules of your current sale are to prospective customers at work, you need to be able to articulate yourself well. When you are your brand, and chances are that’s the case if you’re pursuing a music career, proper communication is vital. Practice refining your pitches and interview responses, and you’ll see improvement in no time!
Keep Up with En La Calle Records
At En La Calle, we lay down tracks that tell the stories of what life is like here in Charm City. All of our artists bring something different to the table. We don’t follow any “formulas” to create our art. So, if you want to listen to some talented artists who keep it real, follow En La Calle. Check out our music here or search on iTunes for En La Calle Records and you’ll see why we’re different. To see more of what we’re up to and listen to more of our tracks, follow us on Facebook, Twitter, and YouTube.